How can consultants meet the challenge of BIM Level 2 delivery?

5 February 2019

Mac Muzvimwe, Graeme Wildridge, Mark O’Connor

For the third in our series of digital debates, in partnership with the Centre for Digital Built Britain, senior consultants discussed their experiences of working to BIM Level 2 and how they can improve delivery of a digital built Britain. CM reports. Photography: Julie Kim.

Consultants need to listen carefully to clients’ requirements and support them in finding the best way to implement BIM on their projects. That was one of the key messages that came out of CM’s latest digital round table organised in partnership with the Centre for Digital Built Britain (CDBB).

More digital debates

The event, the third of its kind hosted at the Chartered Institute of Building (CIOB) central London office, asked consultants to examine how BIM is currently being adopted to inform the future CDBB agenda, as well as highlight some of the constraints they are facing. The discussion was chaired by Terry Stocks, leader of the CDBB BIM Level 2 workstream, and Fiona Moore, BIM Level 2 programme manager at CDBB.

From the start, it became clear the consultants used BIM chiefly on projects where the client requests it.

James Colclough, technical director at Aecom, explained that having clients who fully understand the value of BIM helps to drive its adoption through the supply chain. “It is easier where the clients are telling project teams: ‘You have got to do this’. It gives us the ability to communicate why they have got to do it. Change happens more quickly,” he said.

Sarah Davidson, associate professor at the University of Nottingham, who also provides consultancy to Gleeds, agreed. “Client leadership is helpful for driving consistency and a whole-project-team approach so that we are, as a team, focused on data,” she said.

Consultants generally have a “vanilla” BIM offering, but anything more is usually client-dependent.

Mac Muzvimwe, BIM and digital transformation lead at Arcadis, said: “We design in a 3D environment as a starting point, up to LOD [level of detail] 3. That is a core service. Beyond that, more fees are involved. Our challenge is, the client often doesn’t want to do anything extra.”

“Tier 1 constructors reported that their digital approach is similar, in our last round table,” noted Stocks.

Selling the benefits of BIM

However, while many tier 1 constructors saw benefits from internal efficiencies or risk mitigation in their digital strategies, this was less the case among consultants.

“The challenge that we have is that senior people want to talk about BIM Level 2 and smart cities, whereas others are still asking what BIM is. As a business we have to bring those people up to speed,” said Muzvimwe.

Colclough felt that project managers can be particularly challenging in this regard, given their focus on capital delivery. “It is quite easy to sell BIM at a high level because they understand the benefits. Project managers are inherently risk averse,” he asserted.

Debate participants

Back row, from left: Grayham Roper, Hoare Lea; Jason Whittall, One Creative Environments; Nicola Pearson, change manager, CDBB (observer); Joe Stott, AHR; Graeme Wildridge, BIM lead, Defence Infrastructure Organisation (observer); Fiona Moore, CDBB; Julian Kent, Buro Four; Sarah Davidson, University of Nottingham; Mark O’Connor, Wood; James Colclough, Aecom.

Seated: Terry Stocks, CDBB; Emma Hooper, Bond Bryan Digital.

Not pictured: Mac Muzvimwe, Arcadis

Julian Kent, project director at Buro Four, countered that project managers are often under a lot of pressure: “The client only wants to spend a certain amount of money for each stage of the project because of the risk profile. There is a huge amount of pressure on the team not to overspend.”

Typically, if a project manager sends requests for proposals (RFPs) out to consultants and asks them to price the project for BIM Level 2, a higher price will come back which can be hard to sell to the client, Kent added.

“Project managers understand the cost, but they don’t understand the value,” he continued. “That can be compounded by many clients taking a short-term view; they are simply concerned with whether or not a project is viable.”

A barrier to BIM adoption frequently identified by this group was procurement (see box), while clients were also criticised for being “vague” about what they want.

Joe Stott, architect and BIM manager at AHR, said the best clients are very prescriptive on BIM. “We work with some who take real ownership of the process,” he explained. “They will come to us and say: ‘I understand the requirements of BIM Level 2 and I have interpreted it this way, and this is exactly what I want.’

Consultants’ views on digital and DfMA

CDBB’s Fiona Moore asked the consultants whether design for manufacture and assembly (DfMA) and use of standardised components – together known as platform-DfMA – would enable them to cut down the time required to develop the design.

University of Nottingham’s Sarah Davidson (pictured above) argued that while these new technologies reduce the total amount of time a project takes, it requires more time up front to work up a complete design.

“I just wonder, with the way that construction is financed, if that is dissuading this approach,” she said.

Kent added: “I think that offsite fabrication is something that should be embraced more. Does it have an effect on the deliverables? No. Does it derisk it in relation to waste and time? Absolutely.

“The downside though is that you have to spend more time designing and coordinating and checking before you prefabricate. It comes back to trying to explain to clients that they need to spend more time planning followed by a very short delivery period and sometimes clients get a little bit nervous about that.”

“Quite often one of my senior managers will ask: ‘How do we price BIM?’ They don’t necessarily understand it and see a risk element.” The cost concerns do not arise when the client has clearly described how BIM will be used, he added.

“So there is a role here for consultants to engage with their clients, and support them in developing their data and delivery requirements, to aid clear articulation in the construction tender,” observed Stocks.

Mark O’Connor, asset management lead for Wood’s environment and infrastructure division, said he encourages clients to think about the whole life of their asset. “When they start the procurement process or inherit an asset, we say that they don’t inherit assets, they inherit liabilities. And it is only through a strong, quality-assured process and data that they drive that value and turn their liabilities into assets,” he said.

Barriers to early BIM use

Other barriers cited by consultants included limited time to facilitate BIM use early in the design process, which they also saw as an obstacle to design for manufacture and assembly (DfMA) (see below).

“The real benefit of BIM and collaborative design development is to get things right first time, coordinating designs so that errors are made in a virtual (and cheaper) world,” said Stocks. “This means increasing the proportion of early stage fees expenditure away from the more traditionally procured projects who follow the traditional S-shaped curve of fee expenditure: more spent earlier in the process, compared to traditional routes, should give better outcomes – but should not necessarily mean more fees overall.”

Jason Whittall, director of One Creative Environments, said he frequently saw confusion about what the BIM process actually involves.

“I see a lot of BIM execution plans and proposed BIM deliverables and there is a huge variety in what people think BIM Level 2 is and what they think the process is. PAS 1192 is quite a clear process but it is amazing how many different ways it is interpreted – and these are the people who are advising clients,” he said.

Emma Hooper, digital information specialist at Bond Bryan Digital, believes BIM should be quite a straightforward process – so long as clients and consultants remember the principles behind it

“I see BIM as just about information management,” she said. “It is what we have always done. It is part of an ecosystem, where you need inputs to make outputs – and it is the client that generates the inputs.

“Many employers’ information requirements [EIRs] are pages and pages of documents but they don’t tell you anything. People are getting really confused and wrapped up in Construction Operations Building Information Exchange [COBie] and data which they are never going to use.”

Most members of the group are exploring offering an information management service – advising clients on using data to improve their asset management – but there is limited demand at present. One issue raised was the lack of information manager candidates in the job market, and what that role may look like (see below).

Whittall pointed out a link between the information management requirement, the principal designer role in the Construction Design & Management (CDM) regulations, and Dame Judith Hackitt’s report calling for more rigorous duty holder responsibilities and a “golden thread” of information for every building.

“Information isn’t just about saving money, it is about environmental factors and safety factors,” he said.

“In the oil and gas sector, the duty holder has that role for 30-40 years so tends to value the ‘golden thread’ more,” said O’Connor.

“If we draw a comparison with energy performance certificates [EPCs], could a similar approach be taken with building data?” asked Whittall. “When a client sells a building, it must have an EPC. Why not say that a client must also provide a minimum level of information?”

Whittall would like to see govern-ment drive BIM harder than just central government mandated departments, pointing out that while departments like the Ministry of Justice have been good at implementing the government’s 2016 mandate, those organisations within the NHS and education that are part-funded by a pension or investment firm sometimes try to argue that the mandate does not apply them. “I think the mandate could be given more teeth,” he said.

Understanding value

While the consultants agreed that helping clients understand the value of BIM would drive its adoption, few could provide evidence of BIM benefits being captured and measured. Moore urged: “We need to see a tangible benefit because people need to understand the beneficial outcome for them.”

Stocks added: “We need case studies that prove where the benefits are. The data is no good if it is all kept close to someone’s chest. It is only really powerful if we can share it.”

How is BIM affected by procurement?

“We can’t really do anything without changing procurement,” argued Hooper. “We are working with a broken framework and all we are doing with BIM, DfMA, the Internet of Things (IoT), and artificial intelligence (AI) is papering over the cracks.”

“The starting point is how buildings can improve outcomes. We need to understand those outcomes clients want and what are trying to achieve.”

Mac Muzvimwe, Arcadis

“We need to remove adversarial behaviours.” Davidson agreed. “We can promote BIM as a form of risk management methodology or an assurance process. Grenfell quite clearly shows that we need assurance processes, so there is a will and desire to work differently, but this aspiration is getting squashed through procurement,” she said.

“This comes particularly at the point where we engage with the specialist contractors who have got a lot of the design expertise around very complex and sophisticated systems.

“If we were accountable through performance measures, that would make a massive difference.”

“With Integrated Project Insurance (IPI), these success criteria are agreed right at the start,” pointed out Hooper.

An IPI approach is “truly innovative”, agreed Stocks. “It is all about getting the team together and not starting too early. It may be slow in the planning, but you know your risk, and it is quick in the delivery.”

However, Mac Muzvimwe felt that addressing procurement was not the top priority. “The starting point is how buildings can improve outcomes,” he said. “We need to understand those outcomes clients want and what are trying to achieve.”

The role of the information manager

Information management is beginning to emerge as a built environment job role in its own right, but our consultants group find it difficult to recruit for.

“It is hard to make the role of information manager attractive to a trained engineer,” said Colclough.

“The role is about working across people, process and technology and understanding all kinds of information and how they join up on a project.”

Grayham Roper, Hoare Lea

Moore asked if the job needs to be filled from someone within the industry, or whether they can be recruited from outside.

Whittall doesn’t see it as a construction role. “We are seeing an increase in requests for quotations to provide information management services but there are limited people who can do it and have the right mindset,” he said.

Grayham Roper, BIM manager at Hoare Lea, thinks clients need to appreciate the value of employing an information manager.

“Quite often the responsibility gets pushed onto an architect,” he said. “The role is about working across people, process and technology and understanding all kinds of information and how they join up on a project. Fundamentally, the information manager should be able to reduce information waste on a project.

“But I do think they need construction knowledge,” he added.

O’Connor recounted his experience on HS1, where he recruited a data analyst. “After I had my data analyst for about six months, all the other teams on the project wanted one,” he recalled.

“It would be great to see large portfolio clients using an information manager that works within the project environment, setting corporate data standards and requirements for asset data,” said Stocks.

Action points for consultants from the debate

  1. Consultant designers and managers need to question and challenge clients to identify their output goals – it will help them understand how and why to implement BIM on their projects.
  2. Wider internal BIM training is essential to bring the whole business up to speed – not just the digital leaders.
  3. Promote more collaborative procurement models to facilitate greater adoption of BIM.
  4. Use of BIM during the design phase flushes out errors and should mean quicker capital delivery, while also encouraging DfMA adoption, as understanding of it increases.
  5. Think beyond capital delivery and keep in mind how data can be used in the operational phase.
  6. Explore and understand the advantages of employing information managers.
  7. Remind clients of their duty-holder responsibilities and why BIM adoption fits with Dame Judith Hackitt’s “golden thread”.
  8. Capture, measure and share the benefits of using BIM so clients and the wider industry understand its rationale.
  9. Work digitally to reduce risk and boost efficiency. “Vanilla” BIM means costs passed on are limited to additional roles or enhanced deliverables.

What would help consultants improve BIM Level 2 delivery?

Jason Whittall, One Creative Environments

We don’t see enough examples – not just cost-benefit
analysis, but a working computer-aided facilities
management (CAFM) system, that has been created
from information in a BIM model.

James Colclough, Aecom

Our focus is communicating what digital means.

The term BIM is often confused with 3D modelling
and that is why I like the term “digital agenda” – it is
more holistic and inclusive. 

Julian Kent, Buro Four

At early stages of discussions with clients about projects,
we should be doing a root cause analysis, looking at what
we want to capture.

Not every client is informed, so it’s about asking the right
questions in a format they understand.

Sarah Davidson, University of Nottingham

We should talk in plain language with the client –
what information, data, and models they want and
how they are going to receive this information.

Mac Muzvimwe, Arcadis

As consultants, we need to understand BIM ourselves.

Then we can articulate it to clients and understand
how we can improve it for them.

Mark O’Connor, Wood

Approaching engagement with clients with the entire
life cycle in mind will provide greater clarity for them
about what they need. Our role as consultants is to facilitate
that and move them along the maturity scale.

BIM Level 2 is part of that. Effective, blended teams are also key.

Grayham Roper, Hoare Lea

We see ourselves as a service provider, translating what clients want.

If we can automate BIM processes as part of our service, we can
spend more time with our clients trying to find out what it is they actually
want out of their building.

Emma Hooper, Bond Bryan Digital

BIM is about information and information must have a purpose otherwise it is waste.

Clients are key to the whole process, and we need to work with them
to understand the what and the when. We also need standardisation
if we are going to digitise the industry because it creates repeatability
and predictability, which helps reduce risk.

Joe Stott, AHR

We need to look at the operational phase of the projects.

Yes, there is a capex saving with BIM, but the operational
expenditure saving is the main agenda and we are not very
good at focusing on that.

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