Opinion

Leader: Bridging the gap? Or we could try jumping it

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Comments

  1. Excellent article Elaine and I concur with your last paragraph.
    I have temporarily returned from the Middle East to complete a Masters by research and because Design Management is a passion of mine I have studied Strategic Design Management, why? because the principles of Leading and supporting DM have been somewhat lost in the last Three years while all and sundry focus on BIM. Yes, we need new thinking and it is time to look at Increasing the focus on DM with a new Framework which encapsulates the structure of the industry and leads it innovatively and successfully for the next decade and beyond..
    Design Management Is from ‘Cradle to Grave’ and tends to partner all scopes of work through the Design and Construction process and further focus with the DM is required to hold the hands of the Construction and design entrepreneurs and resolute problems such as BIM, sustainability, the carbon footprint, the list is endless. I certainly believe that a new framework is desperately needed before the industry does slide off the rails.

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